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Awards & About Us

Awards

  • The Walk Advocacy Leadership in Northern California award, presented by California Walks in 2018.
  • The Golden Wheel Award, presented by the San Francisco Bicycle Coalition in 2018. Learn more.
  • Commendation from the San Francisco Board of Supervisors in 2017 for our work, including San Francisco World Day of Remembrance for Road Traffic Victims.
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The Golden Wheel Award, presented by the San Francisco Bicycle Coalition in 2018.

Our Vision & Values

We envision streets:

Where people, whether walking, bicycling, taking transit, driving, etc., safely co-exist

Where children, seniors, and people of all abilities can travel without risk of harm

Where no loss of life in traffic is acceptable.

We focus on four core values in all that we do.

Determination. We know firsthand the unspeakable pain of losing those we hold most dear to preventable crashes. We also know the trauma of surviving. We bear witness to this pain, as agonizing as it may be, because we know what it is like to have a loved one never return home and we work to prevent anyone else from experiencing such needless suffering. We focus on getting real results, and in everything we say and do, we act in honor of those we have lost.

Community. We are a community of survivors and families of loved ones lost and injured, and we exist to serve the greater community of San Francisco and the entire Bay Area. We know that real, lasting, life-saving change cannot happen without the support of the communities we serve, and we engage everyone from our neighbors, friends, pedestrians, bicyclists, and drivers, to lawmakers, police, and civil servants in our work.

Empathy. We believe that in order to have true equity in our fight for safe streets, we must have empathy. We examine the systems and behaviors we seek to change from all angles and perspectives, knowing that in order to create streets that are safe and equitable for all, we must engage drivers, pedestrians, and bicyclists of all backgrounds, ages, and abilities.

Justice. We seek justice for everyone, including those whose lives have been touched by traffic violence and those we hope to prevent from ever knowing its pain. We focus on the most vulnerable in our communities, knowing that factors such as race, age, and socioeconomic status affect one’s chances of being touched by traffic violence. We aim to enact laws and systems that promote order and fairness for all and to be a voice for those who cannot speak for themselves. We believe true justice means no one suffers from traffic violence.