PRESS RELEASE
FOR IMMEDIATE RELEASE: May 28, 2025
CONTACT: Jodie Medeiros, Executive Director, Walk SF, jodie@walksf.org, 415.596.1580; Marta Lindsey, Communications Director, Walk SF, marta@walksf.org, 617.833.7654
Pedestrian killed on 10th Street marks the seventh pedestrian death this year
The City’s Vision Zero policy is still expired, and there’s no current plan for traffic safety
San Francisco, Calif. – Walk SF learned from the San Francisco Police Department that a pedestrian was fatally hit by a driver in the early morning of May 27, 2025 at the intersection of 10th Street and Folsom Street. No additional information is available at this time.
“Our hearts break for yet another tragedy on our streets. We are keeping the victim’s loved ones in our thoughts,” said Jodie Medeiros, executive director of Walk San Francisco.
Walk San Francisco (Walk SF) and San Francisco Bay Area Families for Safe Streets (Families for Safe Streets) are here to support the friends and loved ones of the victim however possible. Resources are available at walksf.org/fss.
The location where the crash occurred is a known dangerous intersection. Both 10th Street and Folsom Street are on the city’s 2022 “high-injury network” map: the 12% of streets where 68% of traffic crashes occur. 10th Street is particularly dangerous, with four lanes of traffic going one-way; Walk SF’s previous speed surveys found this street design has the highest levels of dangerous speeding in San Francisco.
There have been 36 other crashes resulting in injuries on 10th Street between Folsom and Harrison since the beginning of 2020.
There is a newly installed speed camera on 10th Street between Harrison and Folsom; it is still in the warning period and the SFMTA estimates citations will begin in early August 2025)
SFMTA did an important safety redesign of Folsom Street in late 2017 and early 2018, which reduced the number of lanes on Folsom and has been effective in reducing dangerous speeding. The agency is currently adding safety improvements on Folsom Street as part of the Folsom-Howard Streetscape Project.
This is the seventh pedestrian death in San Francisco so far this year. Five of the seven victims were seniors. The first was 81-year-old Charles Bollinger, who was killed by a hit-and-run driver on January 4, 2025 at the intersection of Silver Avenue and Colby Street. The second was a 77-year-old woman who was hit by a driver on January 21, 2025 at the intersection of Carter Street and Geneva Avenue and passed on January 28, 2025. The third was a 77-year-old woman who was hit by a driver on March 14, 2025 at the intersection of Geary Boulevard and 39th Avenue and passed on March 27, 2025. The fourth was 86-year-old Mary Naito, who was struck by a hit-and-run driver on April 21, 2025, at the intersection of Fillmore Street and McAllister Street succumbed to her injuries on April 25, 2025. The fifth was 74-year-old Annabella “Bella” Gabriel Baquera, who was fatally hit by a driver on May 1, 2025, at the intersection of 7th Street and Howard Street. The sixth was a 47-year-old pedestrian who was fatally struck by a hit-and-run driver on May 12, 2025 at the intersection of Bayshore Boulevard and Jerrold Avenue.
24 people were killed while walking in San Francisco in 2024, the highest number since 2007. A total of 42 people were killed in traffic crashes in San Francisco in 2024, the highest number in a decade.
“As the death toll rises, we look to Mayor Lurie and all City leaders to put traffic safety on the priority list,” said Medeiros. “Dangerous streets affect all of us, every day, and much more must be done to protect us.”
Last week, Walk SF, crash victims with Families for Safe Streets, and Senior & Disability Action protested on the steps of City Hall before delivering a letter to Mayor Lurie asking for a new Vision Zero policy and plan.
“It’s been 147 days since the City’s Vision Zero policy expired, and City agencies currently have no plan for what they’ll do to address traffic safety,” said Medeiros. “This is unconscionable considering 2024 was the deadliest year in a decade for traffic deaths. We’re calling on Mayor Lurie to be the safe streets leader our city needs and get Vision Zero back in focus. We need real commitments and results.”
The letter delivered to Mayor Lurie is available here. Beyond asking for a new Vision Zero policy by July 30 and a new interagency plan by September 30, it outlines seven actions for the City to take to accelerate progress in the next few years.
One of these is to redesign all wide ,one-way, multi-lane, high-injury streets with known speeding problems by 2028. This includes 10th Street, where yesterday’s fatal crash occurred.
“Many of our streets, like 10th Street, are not yet designed to prioritize safety and safe speeds,” said Medeiros. “Vision Zero is a commitment and proven, systematic approach to prevent crashes. But Vision Zero can’t succeed without our mayor and agency leaders owning it.”
Vision Zero is a data-driven, preventative, and interagency approach and commitment to end severe and fatal traffic crashes. San Francisco’s Vision Zero policy expired last year (147 days ago), and the last interagency action plan for Vision Zero is from 2021. # # #
Walk San Francisco (‘Walk SF’) advocates for safe streets for everyone who walks, which is everyone. Since our founding in 1998, Walk SF has been leading the way to make San Francisco a pedestrian-first city where people of every age and ability can walk safely. Learn more.
San Francisco Bay Area Families for Safe Streets is a group of people who have been directly affected by traffic crashes, including crash survivors and people whose loved ones have been killed or injured in traffic crashes. Learn more.