Meet the Team

Walk San Francisco is San Francisco’s pedestrian advocacy group. Walk SF and its members are making San Francisco a more livable, walkable city and reclaiming our streets as shared public space for everyone to enjoy.




Nicole Ferrara, Executive Director

Nicole Ferrara HeadshotNicole leads Walk San Francisco’s policy and programmatic work, strategic communications, administration and operations. Nicole came to Walk SF in 2013, and has worked to win the City of San Francisco’s adoption of Vision Zero, build a Vision Zero Coalition of community based organizations, change policies to prioritize people on foot, and win funding for improvements to the walking environment. Prior to joining Walk SF, Nicole worked as a consultant providing bicycle and pedestrian planning services to the Alameda County Transportation Commission and the San Francisco Department of Public Health’s Program on Health, Equity and Sustainability. Nicole also worked at Prevention Institute, training communities across the U.S. on policy and media advocacy strategies for healthy, equitable places. Nicole is the chair of the Vision Zero Network’s Advisory Committee, and serves on the board for the Alliance for Biking and Walking. Nicole has served on the Caltrans District 4 Pedestrian Advisory Committee and the City of Berkeley Transportation Commission. Nicole holds a Masters in Public Health and a Masters in City and Regional Planning from the University of California, Berkeley, and a Bachelor of Arts from the University of Southern California. Contact via email.



Natalie Burdick HeadshotNatalie Burdick, Outreach Director

Natalie directs Walk San Francisco’s membership, volunteer, community events, communication and outreach programs. She partners with community members, nonprofit groups, and agency and elected staff, to build awareness and support for pedestrian safety, including advancing Walk SF’s Vision Zero effort, a campaign to end all traffic-related deaths in ten years, and currently serves on the Market Street Community Advisory Council. Natalie joined Walk SF in 2012 after five years in marketing and development at Santa Monica’s Heal the Bay, where she grew the environmental nonprofit’s social media, third party events, and managed direct marketing programs for the 10,000 member organization. Prior to her water-quality advocacy experience, she spent fifteen years in executive marketing, product marketing, and project management roles in customer relationship management (CRM) and open source start-ups in the software industry. Ms. Burdick has a Bachelor of Arts in Economics from the University of California Los Angeles. Contact via email.


Cathy DeLuca, Walk SF Program and Policy ManagerCathy DeLuca, Policy and Program Manager

Cathy came to Walk SF in 2015 and manages Walk SF’s Safe Routes to School staff and policy outreach efforts with Vision Zero Coalition and community members to advance the Vision Zero campaign. Cathy comes to Walk SF with a background in Safe Routes to School, active transportation and urban planning. For two years, she served as the Coordinator of San Ramon Valley Street Smarts, a program delivering traffic safety education and walking/biking encouragement solutions to 33 schools. Cathy collaborated with a broad coalition of stakeholders including the police, elected officials, city staff, school personnel, PTA, and community members to successfully implement the program. Previously, she provided bicycle and pedestrian planning services to the Alameda County Transportation Commission, the City of San Jose, and the Santa Cruz County Regional Transportation Commission, organizing Santa Cruz’s first Open Streets event. Ms. DeLuca holds a Masters in Urban Planning from San Jose State University. Contact via email.


Genaro Escarzaga, Safe Routes to School Family and Schools Program CoordinatorGenaro Escarzaga Headshot

Genaro coordinates Walk SF’s Safe Routes to School (SRTS) program, including working with 11 elementary schools citywide, and the city’s celebration of the international Walk and Roll to School Day event each October, organizing 100 schools and 15,000 participating students. Genaro works with parents and caregivers to set up and promote regular walking, rolling, and biking events to schools, and also provides parents with resources and tools to advocate for safer streets at schools and in their neighborhoods. He joined Walk SF in 2014 after leading the Health CPS Project at Active Transportation Alliance in Chicago. Prior to his capacity-building work with English- and Spanish-speaking parents to identify both barriers and potential solutions and strategies to encourage walking and biking, Genaro was a Bicycling Ambassador for the City of Chicago, and a Youth Program Instructor for West Town Bikes. Contact via email.






Walk San Francisco Board Member Marselle Alexander Ozinskas Marselle Alexander-Ozinskas, President  Program Officer, S.D. Bechtel, Jr. Foundation
Walk SF Board Member Jihan Quail Jihan Quail, Vice President Business Development, North America, App Direct
Walk San Francisco Board Member Joseph Steinberger with Bud and Lou  Joseph Steinberger, Treasurer  Principal Environmental Planner, Bay Area Air Quality Management District
Walk San Francisco Board Member Josh Bingham Josh Bingham, Secretary Consumer Operations Strategist, Google Author, Pedestrianist blog
Meghan Arnold Meghan Arnold Independent Marketing Consultant
Walk San Francisco Board Member Rajni Bhatia Rajni Banthia, Ph.D Senior Project Manager, Resource Development Associates
Walk San Francisco Board Member Kimberly Conley Kimberly Conley Home and Business Area Networks Senior Product Manager, PG&E
Walk San Francisco Board Member Brooke Kuhn Brooke Kuhn, MBA, MPH Executive Director, Girls on the Run of the Bay Area
Niko Letunic Principal, Eisen|Letunic – Transportation, Environmental and Urban Planning
Kate McCarthy Walk SF Board Headshot Kate Michelle McCarthy  Public Information Officer, San Francisco Municipal Transportation Agency
Walk San Francisco Board Member Shaana Rahman Shaana A. Rahman Principal, Rahman Law PC, Civil Trial Attorney
Walk SF Board Member Luke Stewart  Headshot Luke Stewart Director of Design and Planning, Mission Bay Development Group LLC



Advisory Council

Sophie Maxwell Former San Francisco District 10 Supervisor, 2000-2011

Margie O’Driscoll Former Executive Director, American Institute of Architects, San Francisco

Bonnie Nelson Founding Principal, Nelson\Nygaarrd Consulting

Rodrigo Santos Principal & Co-Founder, Santos & Urrutia

Contact us



Walk SF Board Member Jihan Quail